Forrester Research: Building the Business Case for A Modern Sales Enablement Toolset
For today’s sales enablement departments, it’s table stakes that if you want your program to have a positive impact on both buyers and sellers, you need to implement modern technology to support it.
Forrester’s November, 2019 report finds that sales readiness solutions (like Brainshark) that train and prepare sales reps lead to better competitive advantage, sales results and rep performance. But it’s critical that companies act fast, as the cost of inaction is higher than the investment in these tools.
Check out the full report for details on:
- Why sales readiness tech is a core tenet of a modern enablement toolset
- Why companies with mature enablement practices have a huge competitive advantage
- How readiness tools lead to future benefits like 24% reduction in ramp time, improved sales productivity, and more effective prospect engagement
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