Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 18, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Even as a budding discipline, sales enablement has evolved quite a bit in just the past few years. Keeping up with that change – and ensuring your strategy is geared toward long-term success – is no easy feat. That’s where research-driven stats are great at putting all the moving parts in...
September 14, 2018
Jenn Haskell | Director of Sales Enablement, Brainshark
How important is your sales kickoff? Consider this: you might only get one chance all year to gather reps, managers and sales leadership under one roof. Sales enablement teams that make the most of this opportunity will motivate their teams to achieve the goals they’ve set for the upcoming year...
September 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
“Transformation” is one of the most overused words in business, and its popularity has left us with definitions that don’t always align with each other. This is especially true of “sales transformation.” What is sales transformation? We define it as a wholesale change in go-to-market strategy...
September 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Trying to hire SDRs? So is every other sales team. Sales teams all face similar problems when recruiting SDRs: candidates have countless choices, and talent is in short supply. That’s why Trish Bertuzzi, president and chief strategist at The Bridge Group, insists that sales development managers...
September 07, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Another year, another Inbound event in the books! If you’ve just come off several great days of sales and marketing speakers, content and experiences, you’re probably a bit exhausted, but hopefully inspired and ready to put some new ideas into action. As always, strong themes of the event...
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