Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 11, 2019
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Feb. 7, 2019.  It was the day before a high-stakes sales pitch. I was a consultant working with a sales rep, who was sweating it — literally. His manager and I watched him practice his presentation a final time — in the sweltering North...
March 07, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
To succeed in sales today, you need an effective sales enablement program. However, leading companies have also found that technology can be a key differentiator. This might seem obvious, but it’s a big deal. According to a Sales Management Association study, firms that call themselves “leaders...
March 01, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
There’s no question that today’s medical device reps have a lot on their plates. Like all reps, they have to stay on top of new product updates. But being in the medical device industry, they also have to keep up with new regulations and navigate the complexities of the healthcare landscape,...
February 26, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
It’s no secret that B2B selling has gotten tougher. A lot tougher. Whether it’s changing markets, new buying habits or aggressive growth goals, today’s salespeople are struggling to keep pace. The result? More than 50% of sellers missed quota in 2018, according to sales training firm Aslan,...
February 21, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Finding and keeping the right sales talent might not be a new challenge for B2B sales leaders, but it is one of the toughest to tackle. In fact, 84% of sales leaders don’t think they have the teams they need to succeed, according to CSO Insights. We can blame some of this on a changing work...
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