Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 09, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Sooner or later, salespeople chasing bigger and better deals will have to win approval from executive buyers. But before selling to the C-suite is even a possibility, reps must somehow gain access to these elusive buyers - a tall task by any measure.  Sales reps should first understand the...
July 05, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Summer is in full swing once again. Whether you’re catching rays on the beach or hiking in the woods, these slow weeks present salespeople with the perfect opportunity to do some reading. Sales books are not only an excellent source of inspiration, industry knowledge and self-improvement, but...
June 27, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The state of sales manager enablement is perhaps best illustrated by this unfortunate truth: a whopping 20% of companies provide no formal training to first-line managers, according to CSO Insights, while another 40% spend less than $500 annually on sales manager training and development. Even...
June 26, 2018
Johnny Occean | @JOccean | Team Lead - Account Development, Brainshark
Every type of account development role is challenging, and there are thousands of blog posts and articles suggesting which activities, traits and attributes will make account development reps (ADRs) successful. After a while, those sales tips become repetitive, and I find it hard to believe most...
June 22, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The goal of any salesperson is to project confidence, expertise and business savvy when engaging buyers. Unfortunately, sales reps’ interactions with customers and prospects don’t always play out as smoothly as they hope. Even the best have had to endure awkward and humbling situations, whether...
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