Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

February 19, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Are you having trouble hiring or holding onto talented salespeople? If so, you’re not alone. With experienced Baby Boomers retiring every day and fewer millennials taking sales jobs, many companies report that open sales positions are the toughest to fill, according to HR consulting firm...
February 11, 2019
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Jan. 10, 2019. Remember a few years back when everybody (and I mean everybody) was trying to “gamify” their learning content? In this hyperconnected, short-attention-span world of ours, gamification was seen as a powerful new way to engage...
February 08, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The sales profession looks much, much different than it did even 20 years ago. But when you look at your sales training strategy, has it kept up with the times? Today’s sellers must deal with the high expectations of B2B buyers. Businesses are more complex and increasingly make purchase...
January 31, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
If you follow the latest trends in B2B sales, then you might already know that almost 2/3 of organizations have a dedicated sales enablement function, role or program, according to CSO Insights.  But what you may not realize it that 32% of those functions are led by a part-time or single person...
January 28, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Achieving success in sales – or any other field – goes beyond just one factor. You need leadership with a vision, a product that addresses essential needs, and a dynamite strategy for bringing it to market for starters. But in order to make any of those things a reality, you also need talent....
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