PTC Transforms Its Sales Readiness Strategy
Amidst a large-scale business transformation, PTC needed a new approach to sales readiness that would align with its revamped go-to-market strategy. To that end, PTC looked to technology to change the way it created, delivered and scaled sales training to reps across the globe.
PTC now uses Brainshark to support a selling ecosystem of 2,200 that includes enterprise sales reps, a new inside sales group and a community of channel partners. The sales enablement group and subject matter experts can easily create and deliver content to prepare reps for any selling situation. After training, reps practice what they’ve learned through the video coaching tool.
To prepare for their sales kickoff meeting, PTC leveraged Brainshark to launch a virtual training program for over 1500 attendees. Overall, PTC has transformed communications, content creation and sales enablement across its sales force and the broader organization.