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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Sales Effectiveness Over Efficiency for Better Sales Results

Many organizations incorrectly focus on sales efficiency over the effectiveness of their reps. Here’s why that’s not always the right strategy.

What Are the Top Skills Every B2B Sales Rep Needs?

When hiring B2B reps, leading companies look for a combination of core skills and competencies that will accelerate the buyer’s decision-making proces...

Is Your Sales Enablement Strategy Backwards?

The most common flaws in every sales enablement program and how to fix them.

10 Leadership Quotes from the Leading Ladies in Sales

In honor of Women’s History Month, here’s some leadership advice from women in sales.

The Secret Sauce: Determining When Your Sales Reps are Ready to Sell

Sales onboarding is key to ensuring your rep’s success in the field. But how can you tell if reps are ready to sell before putting them in front of pr...

Sales Enablement: The Difference Between Experience and Expertise

The purpose of sales enablement is to develop expertise across your sales team that transcends their levels of experience.

Brainshark, Outlook and Salesforce Unite

An update to Brainshark for Outlook now allows reps to track viewership through Salesforce, making content analytics more meaningful.

Sales Readiness & Growth: Mergers & Acquisitions

How can sales readiness leaders get sales reps ready for a merger or acquisition? Brainshark SVP of Business Development Jim Ninivaggi’s offering tips...

Brainshark Customers: Get More Insight into Your Brainshark Utilization

Brainshark’s new Monthly Utilization Reports for customers will provide snapshots into usage and adoption, making it easier to see productivity levels...