January 25, 2019
This article originally appeared in Forbes on Dec. 26, 2018. At the majority of organizations, the term “sales enablement” refers to equipping sales reps with the knowledge, skills, tools and content for success. For many of these companies, though, enablement stops with the reps — and often,...
January 21, 2019
Jim Ninivaggi and Alec Shirkey | Chief Readiness Officer and Content Marketing Manager, Brainshark
Whether it’s searching for home improvement tips or learning the best way to sell a new product, technology has completely changed the way people learn new skills today. We expect to find the information we need instantly, regardless of where we are, what time it is or how we go about our days. (...
January 17, 2019
When you look at the benefits of selling through channel partners, it’s no wonder that almost 2/3 of companies embrace an indirect sales model, according to CSO Insights. Partners can provide access to a broader customer base, fast-track business expansion and reduce overhead while vendors can...
January 10, 2019
After experiencing a period of rapid growth, sales enablement is beginning to mature as a practice, CSO Insights found in a survey of more than 500 sales organizations. The function more than doubled in size from 2015-2017, with 132% more companies claiming a dedicated sales enablement role or...
January 08, 2019
Seemingly everyone has a different definition of what sales enablement should be. It only makes sense, then, that the same vagueness would apply to the role of sales enablement manager. The skills, backgrounds and even salaries of the people responsible for sales enablement can vary greatly from...
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BTG’s Sales Enablement Success Story
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